General adoption of sports betting products

This is not the first time the two companies have teamed up. Last month, ESPN set up a studio on the Las Vegas Strip inside The Linq. ESPN has also been working on more gambling-oriented content as it recently released the first episode of “Bettor Days,” a series about true stories in the world of betting, on its streaming platform.

“With Caesars taking advantage of the opportunities of William Hill’s sports betting data, we can deliver content in new and innovative ways,” said ESPN vice president Mike Morrison in the release. “Our multi-dimensional relationship is testament to the growth and opportunities in the sports betting space.”

The Caesars deal is the first of two partnerships announced Monday by ESPN. It released a separate press release to announce a similar partnership with daily fantasy sports giant and online sportsbook DraftKings visit poker88.

The partnership will establish DraftKings as ESPN’s “exclusive sportsbook link-out provider and exclusive daily fantasy sports provider”, according to the release. As with the Caesars agreement, a link to the DraftKings product will be displayed in the ESPN app in regulated sports betting markets.

“ESPN is helping to revolutionize the 24/7 sports news cycle and continues to be the primary source for many fans today for the latest and greatest sports news,” said DraftKings CEO Jason Robins in a statement. “We look forward to this collaboration to exclusively showcase DraftKings’ daily fantasy content and offerings while also increasing further visibility and general adoption of our regulated sports betting product.”